Besides updates, you can now schedule for free your Google My Business events and offers. Offers were recently granted more visibility so you may want to take advantage of them.

Automatically recycle your evergreen content (quotes, memes, articles) so that your queue never runs dry even if you don't have anything new to share. All you need is some good quality content, a posting schedule and Publer will do the rest.

Create shortcodes for phone numbers, addresses, websites, hashtags or anything else you repeatedly type when posting on social media.

Create multiple teams, invite other members and assign them different roles & access levels for each social account you manage. The more the merrier ... the easier.

Maintaining an effective online presence on all social networks is costly and very time consuming, but it doesn't have to be and it doesn't have to cost a fortune.